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Resume of:

Morgan P. Engle

10811 37th Avenue SW Seattle, WA 98146

(206) 245-8145 morgan@kingblind.com www.morganengle.com

 BUSINESS DEVELOPMENT / DIGITAL MARKETING

Summary

Forward-thinking leader and innovative  technology evangelist with extenstive experience improving organizational effectivess and efficiency in all areas of the product management lifecycle.  Recognized for developing and supporting successful relationships with top tier management personnel, incorporating a wide range of applications and technologies to meet business needs, and utilizing progressive methods for team building and knowledge transfer.

Specialties

  • Diverse capability to reduce company costs through inventive utilization of product resources 

 

  • Managing relationships and developing new business through networking, making personal and business connections, and driving performance of workforce

 

  • Ability to effectively engage senior decision-makers and drive bottom-line performance

 

  • Implement all phases of product delivery including planning, technical oversite, resource management, and issue resolution

 

  • Extensive experience: Online Advertising, Digital Media, Marketing, Sales, Video, Social Media, Account Management, Product Management, Marketing Strategy, Business Strategy, Resource and Capacity Planning, Sales and Resource Forecasting, Competitive Analysis, and Contract Management

 

PROFESSIONAL EXPERIENCE 

Extreme Reach, Seattle, WA                                                                                                                                                                                                                                                                                                                                                  2010 to 2013

Director of Business Development

Developed and drove performance of online advertising strategy, delivering business cases that supported growth. Collaborated and built relationships with advertisers, agencies, and publishers to gain market knowledge and understand the unique challenges faced by customers. Worked with sales and development teams to prioritize opportunities and capitalize on identified market differentiators.

Monitored advertising trends and negotiated business contracts to achieve favorable terms and market conditions. Trained staff on communications and internal goal alignment to achieve market share increases. Identified and secured strategic alliances, evangelizing for various types of internet advertising to drive performance of business into new realms of profit. Captured and cultivated ongoing relationships with agencies, advertisers, and technology companies, securing strong foothold on the market. 

Select Accomplishments:

Grew online advertising base to achieve multi-million dollar profits in less than two years.

Launched in-house university to instruct over 200 employees in four levels of classes to successfully launch television advertising agency in internet advertising world.

Created custom cross-media television/online reporting suite to capture nested layers of data from internet analytics and traditional television reporting.

 

Microsoft Corporation / aQuantive, Redmond/Seattle, WA                                                                                                                                                                                                                                                                      2006 to 2010

Video Advertising Engineer / Tier 2 Lead

Oversaw support, training, and service for the Microsoft Atlas Rich Media Group buy and sell side customers. Additionally, manage training with a particular focus on web video formats, adapting in stream product with web publishers and offering specialized support for agencies running this type of video campaign. Led as customer advocate, acting as a conceptual expert to derive and articulate customer needs to Product and Program Management departments. Supported all sales efforts and assisted in negotiating favorable scenarios for new customer setup.

 

Kingblind: Music, Art & Entertainment                                                                                                                                                                                                                    2003 to Present

Owner / Editor / Designer

Launched a leading entertainment information company, serving as a critical source for new music, film, and art information, as acclaimed by numerous domestic and international sources. Built a team of 28 writers across 16 countries worldwide, planning, promoting, and launching nationwide tours and events. Oversee budget management, coordinate contracts and maintain legal paperwork for entertainers both on a local and national scale.

 Select Accomplishments:

Designed and launched award-winning website that provides album and concern reviews, music news, and event information to an audience of more than 50K visitors per day.

Earned positive press from Sydney Morning Herald, “Top Site” from MSNBC.com, and Reader’s Choice from London News Review.

 

Atlas DMT / aQuantive                                                                                                                                                                                           2006 to 2010

Video Engineer

Managed video engineering capabilities within Microsoft Corporation.

 

All-4-Fun                                                                                                                                                                                                                           2004 to 2006

General Manager / Technology Director

Managed oversight of operations as well as all advertising and sales for event planning and services firm. Managed cash flow and accounting, leading strategic delivery of tactical sales plan, and driving ongoing performance of business unit. Conduct market research, manage employees, and assist with human resource planning for events that host up to 15,000 people.

Select Accomplishments:

  • Earned 2006 Employee of the Year “Wow Award”.
  • Drove 200% increase in sales leads through the utilization of new media types.

 

KBA Marketing                                                                                                                                                                                                             2000 to 2003

City Manager

Managed large database of nightclubs and bars found within the city, collaborating with clients to market a variety of products to the overall client base. Oversaw budgets, marketing promotions, and led staff of 50 in delivery of services to overall client base. Maintained logistics, product procurement, and training for a variety of events, supervising a field staff of 50 on the ground. Worked with clients including Mars Chocolates, Budweiser, RJ Reynolds and Red Bull. Led business development activities and created four new markets across the Southeastern United States, at seven locations.

Select Accomplishments:

  • Earned 2000 Impact Award for generating highest productivity level throughout Atlanta market within first 30 days.
  • Established more than 20 partnerships to create new markets and enhance sales.

EDUCATION

Master of Fine Arts, Music - University of California, Irvine, Irvine, CA

Bachelor of Science, Computer Science - University of California, Irvine, Irvine, CA

 

PERSONAL

Lifetime music fan, part time audiophile, record collector, drummer, guitar player, art lover, computer nerd, and local sports fanatic who prays nightly for the return of the Sonics.

 

View complete career history on my Linkedin profile

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